Dutch Design Awards 2008
Before 2008, designers had to submit their own work for the Dutch Design Awards. This was the first year a team of judges selected the best work directly from the work-field.
To announce and promote the 2008 edition of the Dutch Design Awards we decided to make movies referring to the new selection process.
In the movies feathers were used as a recurring theme, based on the proverb 'a feather in your cap'. Symbolizing the crown on the work, the feathers were a metaphor as well as a thread through the movies.