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Dutch Design Awards 2010
Studio Dumbar

As a follow up to the 2009 show, we designed the entire award show of 2010. Everything from texts, music and graphic design to stage setting and the course of the night itself was thought of and directed by us.

The course of the evening was based on a religious service, a gathering of worshippers and freemasons.

Prior to the evening a liturgy was distributed with all the songs sung by an actual choir during the award show. The intermissions functioned as a natural separation and announcement for the different parts of the program.

In tradition of freemasonry this choir consisted of a master, an apprentice, a pupil, a patron and the client, referring to the path one has to travel to become one of the greats.

Art Direction
Spatial design